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Facebook Nation: Why Facebook Ads are Important Marketing Tools
In many functional ways, Facebook is like an internet nation with its own rules of governance and a self-sustaining body of loyal participants, interacting, promoting services and providing a constant...
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Reeling ‘em in: Best Practices for Landing Pages
You’re getting traffic to your website but nobody is taking the bait. They nibble, they poke around, then they’re on their way to the next shiny object. If you want to land new customers, you need to...
View ArticlePros & Cons of Enhanced PPC Campaigns
You may have heard…July 22nd was Google’s deadline for switching all Adwords campaigns from “legacy” to “enhanced.” If you didn’t “upgrade” your PPC campaigns before that date, Google would do it for...
View ArticleGrudge Match: SEO vs PPC
Here’s a question we get all the time: SEO or PPC, which one’s better? Given enough budget, there are benefits to both and reasons for doing both at the same time. However, we know not all businesses...
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